Samsung marketing analysis report

Among the five countries in terms of mobile penetration in South Asia, Pakistan is placed at number three followed by Sri Lanka and Bhutan.

Samsung marketing analysis report

It can be used to evaluate the position of their business. It can also be used to guide overall business strategy session of Samsung. Company Overview Founded inSamsung is one of the leading mobile manufacturing companies in the world.

Samsung SWOT analysis

Samsung is the largest mobile phone manufacturer in the world. Samsung offers a lot of handsets with different types of designs, unlike its nearest competitor Apple Iphone.

Integration of open source operating system, and software. The most strong strategy they took was adaptation of the open source technology like Android Operating System. The world is moving with Android opensource operating system.

Different companies are working with it. It offers a lot of features, options, and softwares. Taking this strategy into account, Samsung grabbed huge competitive advantages over other mobile manufacturers.

When it is about the production costs, Samsung reached the economies of scales. It outsourced its production to different countries that has competitive advantage in producing quality products at small costs. Too large product diversity stability on sale.

Samsung has a huge number of product in its product portfolio, it offers different types of products to its customers. In return, the profit it makes is very much stable. When the sale of one product goes down, other products may be experiencing increase in sales. Low production costs allow Samsung to offer its products at lower price than its competitors do.

By applying the above strategies, Samsung has been able to grab largest market shares in the market. Without any doubt, Samsung is one of the most recognized brands in the world.

Company Background

Until now, it has been achieving strong reputation of offering quality products at low price. It has been fulfilling responsibilities towards the environment. They provide energy efficient products. They ensure that the chemicals used in the products do not harm its users.

And currently, Samsung is operating the global recycling and take-back programs in 60 counties. Samsung has a large number of skilled employees all over the worldIt will work as a positive reputation in Malaysia.

It always keeps low profit market. There are lots of competitors in this industry. So, keeping the customers they must offer the products at low price.

Samsung marketing analysis report

Damaging Image by Infringement. Few of the recent incidents affected its brand image negatively.

Too Large Product Diversity lack of focusing on specific one. It takes a lot of work if the product portfolio is large. It cannot be possible to give concentration to each product with utmost importance.

Lacking of Own Operating System. Like Apple IPhone, it does not have its own operating system. When it comes to the quality, Apple is doing better in the handset offering.

Heavily Dependent on Consumer Electronics. Dependence on consumer electronics is higher than other manufacturers. Though they have been trying hard to make the Android more qualitiful, but still it lacks perfection. Large Dependence on Other Software. It cannot, solely, provide all of the software needed to support its devices.“A Study on distribution channel relationship and market share analysis of Samsung LCD in the territory of Kolkata”, with special reference to SIEL.

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Royal Projects.4/4(34). Samsung electronics market and analysis. Download. computer monitor, LCD TV, Mobile phones, etc. According to Consumer Electronics Market Forecast report, the global consumer electronics market is forecasted to grow at a CAGR of around 5% during segment different product based on their common characteristics Bases for.

Display Shoot-Out Comparison Table. Below we examine in-depth the OLED display on the Samsung Galaxy S7 based on objective Lab measurement data and criteria. in the following sections: Display Specifications, Overall Assessments, Screen Reflections, Brightness and Contrast, Colors and Intensities, Viewing Angles, OLED Spectra, Display Power.

Samsung Group Report contains a full version of Samsung SWOT Analysis. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis Download the full company profile: Coca-Cola Company Profile - SWOT Analysis Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in .

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